Privacy Policy

Welcome to Le Bon Août (“we”, “our”, “us”) operated by LBA Lifestyle Sdn Bhd.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website, attend our events, visit our physical spaces, or interact with us online and offline.

By using our website and services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

a) Information You Provide to Us

Name
Email address
Phone number
Shipping and billing address
Payment details
Purchase history
Event RSVPs and preferences
Customer service enquiries
Social media usernames when interacting with us

b) Automatically Collected Information

When you browse our website, we may automatically collect:

IP address
Device information
Browser type
Website usage and browsing behaviour
Cookies and tracking data

c) In-Store & Event Information

When attending our pop-ups, showroom events, trunk shows, or experiential activations, we may collect:

Registration details
Guest list information
Photos and videos captured during events
Purchase and attendance history

2. How We Use Your Information

We use your information to:

Process and fulfil orders
Deliver products and services
Provide customer support
Send order confirmations and updates
Improve our website and customer experience
Personalise marketing communications
Invite you to launches, trunk shows, pop-ups, and special events
Conduct internal business analytics
Detect fraud and maintain website security
Comply with legal obligations

3. Marketing Communications

By subscribing to our newsletter, joining our waitlists, registering for events, or making a purchase, you may receive marketing communications from us including:

Product launches
Promotions
Event invitations
Brand collaborations
Editorial and lifestyle updates

You may unsubscribe at any time via the unsubscribe link in our emails or by contacting us directly.

4. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties necessary to operate our business, including:

Payment gateways
Shipping and logistics providers
E-commerce and POS platforms
Marketing and email service providers
Event and activation partners
Professional advisers and service providers

These third parties are only given access to information necessary for them to perform their services.

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

Improve website functionality
Analyse traffic and user behaviour
Remember your preferences
Deliver relevant advertising and marketing

You may disable cookies through your browser settings, though some website functions may be affected.

6. Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purposes outlined in this Privacy Policy
Comply with legal, tax, accounting, or regulatory requirements
Resolve disputes and enforce agreements

7. Protection of Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorised access, misuse, disclosure, or loss.

However, no online transmission or storage system can be guaranteed to be completely secure.

8. Third-Party Links

Our website or communications may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external sites.

9. Your Rights

Subject to applicable laws, you may have the right to:

Access your personal information
Correct inaccurate information
Withdraw consent for marketing communications
Request deletion of your personal information where applicable

To make such requests, please contact us using the details below.

10. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be posted on this page with the revised effective date.